Head Coch of the Brazilian National team, Tite says anything less than an appearance in next year's Copa America final on Brazilian soil will be considered a failure for his team.
Brazil as hosts of the event for the first time since 1989 are huge favourites to host and win the tournament.
Brazil have not reached a Copa America final since 2007 when they beat Argentina.
"We must play very well and we must win, we must be champions," he told a news conference ahead of Friday's friendly with Uruguay.
"At a minimum, we must reach the final.
"And, before that, have a good performance. I say it because we culturally live in a country that lives football."
He added: "I want to do my best in my daily job.
"I want to be the best version of me, I want to improve, to give opportunities through my work.
"The time I'll have… I don't know"- Tite
Brazil have only lost twice under Tite one of those being against Belgium at the last World Cup and the other being a 1-0 loss against Argentina in 2017.